Your company spends large sums of money on its exhibit booth at the trade shows it participates in. Lerner Sports Marketing has top rated professional athletes to help you draw bigger crowds to your exhibit booth. Lerner Sports Marketing will use its expertise to provide your company with a highly recognizable sports celebrity or professional athlete. Your exhibit trade show booth can benefit by having one of our high profile sports celebrities or athletes in attendance. Word of this can be contagious and spread throughout the convention hall like wildfire, which often times can result in sizeable crowds gathering at your exhibit booth. Your customers admire and look up to Professional athletes and are in awe of them. The opportunity to meet one in person at your exhibit booth and even possibly get an autograph and get to talk to him is an opportunity that they will not want to pass up.

Lerner Sports Marketing can often make available to your company special photographs and sports memorabilia suitable for your customers to have autographed by your sports guest. These items can in some cases be custom made to display your company name and logo. If your company has a hospitality suite consider having your sports guest attend an evening meet and greet with your current and new customers. He can discuss sports and business with them at this time in a very intimate and special setting. This can result in instant business and help make this trade show your best ever.

Tips on Making Your Trade Show Participation a Success

Participating in a trade show is a major investment of time and money. Using personalized promotions, effective banners and unique giveaways can make your trade show booth a great place to showcase your products, find new prospects and reacquaint yourself with old customers. Here are just a few ideas to help you make the most of your investment.

Make your Trade Show Booth exciting and eye catching

You want to catch the eye of an attendee walking the floor. An eye catching sign can be effective. Pictures of what you are also can be effective and should coincide with the message you wish to get across to visitors who pas your booth. Your message must be short and sweet and to the point. Try to get a specific message to specific clients at each show. A sports celebrity appearing at your booth during the show can add that touch of excitement. Word will spread throughout the exhibit hall and everybody will want to pass by and at least catch a glance of him or her. You should have a sign in your booth from the start of the show announcing that the sports celebrity or professional athlete will be appearing on the given day and the given hours. You can also have your sports guest sign extra photos and balls and give them out to other visitors who come later. Almost everybody gives away something at a show. Your handout will be something special that nobody can duplicate. You can also use it to promote your business by having Lerner Sports Marketing custom make your photos for him to sign with your company logo or ad on it.

Be an active trade show exhibitor

Plan your trade show strategies well in advance. Have a game plan to attract people to your booth. Once in your booth be friendly and courteous to your visitors. Ask them questions like where they are from and if they are enjoying the show. If you know of a good restaurant or a good hotel you might tell them about it. If you are having a sports guest for the show or one coming to your hospitality room be sure to mention it to them and invite them to come back. Now the correct mood has been set for you to make your presentation to this prospective customer.

Promote your trade show participation to your Clients and Prospective Clients.

Email all your clients and those prospective customers who have contacted you in the past year or so. Let them know where you will be at the show and it might be a good idea to promise them either a gift for visiting you or a special non-advertised discount for stopping by your booth and placing an order. If you are having a special sports guest invite your clients to meet him or her and get an autograph and even give them a priority number so they will not have to wait in line to get the autograph. Hard work in preparation for your exhibit at a trade show will pay off. A sports guest will motivate old and new clients to stop by your booth and look over your special promotions.