Sports Celebrities for Corporate Appearances, Endorsements and
Fund Raisers
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Many people think of sports as fun and pure pleasure. Although that is true sports marketing is a big business. Year after year sports organizations pull in millions of dollars from fans and corporate sponsorships. This money attained by using professional athletes in sports marketing plays an important part in paying for the huge salaries that players earn. Many corporations plan expensive advertising and promotional campaigns built on endorsements by famous athletes. Lerner Sports Marketing can help your company effectively market it’s products and services in a cost effective way. Lerner Sports Marketing has an extensive base of professional athletes and sports celebrities to draw from and is in constant touch with most of the agents that represent current professional athletes in baseball, football, basketball, hockey and Soccer. Lerner Sports Marketing will consult with you on the right athlete, for your company, negotiate a reasonable fee for his services and work with you on developing a marketing and advertising strategy for your promotion.
The people who work in the field of Sports Marketing are called Sports Agents, or Sports Marketing Specialists. The people who handle the business side of sports marketing are given titles as sports director, marketing director or VP in charge of player personnel. Some sports marketing specialists work for a Sports agency that represents professional athletes, where they negotiate contracts and endorsements, and otherwise managing an athlete's career. Others in the sports marketing field work for a league or sports association, like the National Football league or Major League Baseball or the National Basketball Association. Others Sports Marketing specialists work for teams, like the Boston Celtics, the New York Yankees, or the Detroit Pistons. Some work on behalf of major companies, like IBM or Pepsi Cola. There they manage promotional campaigns and sponsorships of domestic and international sporting events. Still others in sports marketing organize sports related events on behalf of sports organizations, associations, teams, or companies. Many convention and visitors bureaus and tourism offices use sports marketing people to help a city lure important sports events and teams to there convention centers.
Today sports marketing specialists are very prominent and active.
Specific duties in this field include:
Sports marketing directors build the visibility and reputation of an athlete, team, or company. They oversee a team or company' in outside sales, from advertising to merchandising and product development. In sports marketing fields there are promotions managers who plan and coordinate game-day activities to attract sponsors and fans. In sports marketing there are community relations directors who work to ensure that professional sports teams maintain good relations with the community. The sports marketing director works to develop bonds with the public through off-field events, like charity auctions and festivals. In sports marketing fields there are sports agents represent athletes. They help negotiate contracts and strategize with their clients to improve their marketability, visibility, and earnings
Another sports marketing position is a public relations directors who works on behalf of teams, athletes, sports manufacturers and facilities. They write press releases, produce publications, organize press box activities, and compile and update statistics. Some also run websites or in house-broadcasting departments. Another sports marketing position is the directors of corporate sales person who works on behalf of teams to form partnerships with businesses. They sell luxury sky boxes and sponsorship packages. They help produce public announcements, and help with TV production and promotional events.
Also in sports marketing is the position that we forget about because it is done everyday and we take it for granted. That position is the ticket operations directors who are responsible for the sale of single game tickets, season ticket packages, loge boxes, club boxes and luxury skybox tickets. An important sports marketing position is the facilities directors who manage sports facilities. They make sure everything remains in working order, including the lights, field and concession stands.
Sports Marketing researchers conduct surveys on sports trends and sports statistics for teams, sports associations, sports retailers and manufacturers. Sports marketing specialists get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes. While education in this area depends on the exact job, generally, people in this field need a master's degree in business administration with an emphasis in sports marketing or sports management. Certainly, the most prestigious jobs with well-known organizations, teams, and companies go to people with MBAs. However, smaller teams, organizations and agencies often accept people with only a bachelor's degree in sports management or business.
To succeed in sports marketing an individual needs the following skills:
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Gene Michael and Al Lerner |
Gene Michael, former New York Yankee Shortstop, Manager, General Manager and current advisor to George Steinbrenner with Al Lerner at a store promotion signing appearance. Gene is one of the most knowlegeable baseball men today and is highly respected by the Yankee ownership. Gene is available for store promotions, motivational talks, corporate dinners, trade shows, autograph signings and endorsements. Click HERE for a more complete roster of Sport Celebrities available though Lerner Sports Marketing. |