Athlete Business Promotions, Athlete Appearances, Sports Celebrity Appearances, Professional Athlete Appearances, Business Promotions

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Lerner Sports Marketing
P.O. Box 814
Plainview, NY 11803

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Phone:	(516)752-7557
Toll Free:	(866)LERNER-1
Fax:	(516)752-7557

Business Promotions with Athletes

Grand Openings

Store Promotions

Car Dealership Promotions

Brad Park

Brad Park, New York Ranger Hall of Famer (1988) was a seven time NHL All Star and was runner-up in the voting for best defenseman 6 times. Today, Brad is an important part of the New York Ranger staff doing a great deal of scouting for the team. Brad is available for corporate and charity dinners, store and hotel promotions and autograph signings. Click HERE for a more complete roster of Sport Celebrities available though Lerner Sports Marketing.

Lerner Sports Marketing represents active and retired professional athletes who are available for companies that want sports celebrities as part of their marketing strategies, to promote product awareness and increase sales.

Promotions are a very important part of running a business. Lerner Sports Marketing specializes in helping businesses promote their services and products by using professional athletes. You promote your business by getting the word out. The first rule of business promotion is that you have to do this consciously and you have to make people notice your business promotion. You can't rely on other people to do it for you, no matter how great your product or service is. By associating your business with a current or retired professional athlete you will be getting the best bang out of the money you invest in your business promotions.

The second rule of business promotion is that like every other aspect of your business, it's a budgeted activity. But business promotion doesn't have to be expensive. Here are some inexpensive ways to promote your business using your athlete endorsement.

Use every outgoing email and piece of paper, as a business promotion. Make sure your letterhead and all outgoing literature uses your sports celebrity to promote your business. For instance, business stationery is an ideal business promotion tool. This is a great opportunity to associate your business with this famous sports celebrity. Make sure his name and picture appear on it along with a quote on how great he feels your company and product or service is. Even your envelope can have a small picture of him on it. The same goes for outgoing faxes, bill payments, receipts; whatever paper you send out should carry your athlete endorsement on it. Electronic documents, such as email, are also easy to update with your latest business promotion featuring your athlete endorsement. Articles and press releases are also excellent business promotion tools that you can use to promote your business inexpensively.

Write articles on topics related to your business expertise and make sure the name of your athlete is mentioned in the article. Well-written articles can provide free advertising and build positiveword-of-mouth. If you're a realtor, for instance, you could write a piece on preparing your home to be shown. If you're a Car dealership you might write a piece on the new feature in your cars this year. Make sure you mention your athlete endorsement or upcoming appearance in this article. Newspapers are an excellent place to place your business promotion article, as they are always looking for material and as you probably spend a lot of dollars advertising in them and they want to keep you happy.

Give out freebies as a business promotion. Free autographs from an athlete are a phenomenal way of attracting customers to your store, trade show booth or corporate promotion. Car dealers, retail store owners, exhibit booths at trade shows can draw large crowds by having an athlete present. Even those who cannot attend will take note of this promotion and your store or company. In addition you can do a private signing with an athlete and give away autographed photos or balls to your customers. Everybody loves the word FREE and are excited to get something for free. Most of your customers are in awe of professional athletes and the thought of meeting one and getting a free autograph is enough to send them running to your store promotion, trade show promotion or company promotion.

Sports Bar Promotions