Cabela’s wanted a special person to emcee the grand opening ceremonies for it’s Scarborough store on May 15, 2008 . They had many dignateries, including the governor of the state of Maine attending as well as many famous sports celebrities in the world of hunting and fishing but they needed a prominent sports figure to emcee the event. Once again they turned to Lerner Spots Marketing, the same company that had gotten them Josh Brown for their Lacey, Washington grand opening in January and Danny White for their store promotion during the Super Bowl Weekend in Glendale , Arizona and Carl Yastryzemski for their Scarborough , Maine grand opening weekend promotion to come up with the right person. Lerner Sports Marketing came through again for Cabela’s by chosing Joe Castiglione the popular sports announcer for the Boston Red Sox to emcee the grand opening ceremonies. As the photos and videos will show he did an amazing job.

Lerner Sports Marketing will help you select a highly recognizable sports celebrity for your grand opening. We can supply you with photos and balls for your sports guest to sign at your grand opening. Your customers can also have their photographs taken with the sports celebrity. We can even have a sports trivia contest or hold a free raffle. Prizes can include tickets to local sporting events, autographed balls and other sports memorabilia. Lerner Sports Marketing can help your company plan this promotion to make it memorable for your customers. THAT CAN MEAN REPEAT BUSINESS. Don’t delay, Call us today.

A grand opening is when a business, public office or private association wishes to announce their official opening of their store or business location. On this, the first day of doing busines at this location the grand opening is more of a celebration event, not just the first day having the doors open for clients. Often there will be a promotion to the community telling them that there will be a grand opening of this business. The purpose of this grand opening is to let the community know that there is an intent to serve them and a special event promotion to draw them to this location to see what is going to be available for them. This is often achieved with a party type atmosphere such as: food, music, prizes, balloons, give always, and festive signs. To make this grand opening something spectacular many companies will have a famous sports celebrity attend this grand opening. People look up to athletes and are very excited about the possibility of meeting one. Thus the appearance of one at a grand opening can bring large crowds of people to that grand opening.

Often an organization will not have a Grand Opening promotion the very first day they open their doors. Rather they will open their doors a few weeks in advance to have a chance to get the kinks out of their operation before the grand opening. This is sometimes called a "soft opening". This means to open the doors with out a lot of attention. This allows the store to become more organized the first few weeks or months they are open. In this way the management and staff have a chance to become familiar with the daily operations of their business and customer service requirements. Once the organization gets the kinks worked out and is ready to receive larger amounts of clients, they will then sponsor a Grand Opening event. Some will use hanging banners, colorful posters, bright signs, post card mailings, newspaper articles or radio and television ads to attract as much attention as possible to this celebration. Still others go a bit further and have a ribbon cutting ceremony, where an over sized pair of scissors is used to cut an over sized ribbon to "officially" open their doors. No matter how the organization chooses to announce their Grand Opening, it should be viewed as a promotional way to state that they are completely ready to serve their clients needs in a proficient and professional manor.